6 analysis prepositions have been identified to facilitate the investigation of consumer Angle persuasion based upon the literature. Furthermore, variables which include advertisement quality, demographic discrepancies, along with the technological context of VR and AR advertisements can facilitate central route persuasion, when resource credibility, social presence, and information material in VR and AR commercials were being discovered to be the persuasion variables underneath the peripheral route.
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All round, the analyze offers a way to look at consumer attitudes by means of VR and AR commercials utilizing the ELM idea.
Create a summary for senior marketing and advertising leaders of these conclusions to the persuasive character of VR and AR video clip advertisements.
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